淋巴瘤患者教育項(xiàng)目翻譯-中英對(duì)照
Contents
項(xiàng)目意義
項(xiàng)目規(guī)劃¡ª¡ª總戰(zhàn)術(shù)圖
尋找目標(biāo)患者¡ª¡ª目標(biāo)患者群定位
成為潛在用戶¡ª¡ª患者招募策略
用藥患者管理¡ª¡ªVIP會(huì)員活動(dòng)
網(wǎng)站及800熱線規(guī)劃
項(xiàng)目意義
樹立美羅華品牌形象，挖掘美羅華潛在用藥患者，有針對(duì)性的做產(chǎn)品精準(zhǔn)推廣，擴(kuò)大用藥患者群 。
實(shí)現(xiàn)雙贏：建立良好的患者管理系統(tǒng)，進(jìn)一步提高患者使用美羅華的臨床依從性，抵御將來出現(xiàn)的競(jìng)爭(zhēng)產(chǎn)品的沖擊。
傳遞信心、關(guān)愛患者：為淋巴瘤患者提供更多專業(yè)的關(guān)愛服務(wù)；淋巴瘤的治療已取得很大進(jìn)步，通過規(guī)范治療，可以取得臨床治愈，讓患者接受規(guī)范治療同時(shí)體會(huì)到社會(huì)的關(guān)愛，以此堅(jiān)定患者信心。
尋找淋巴瘤患者目標(biāo)
尋找已有的院內(nèi)目標(biāo)患者群
¡ª¡ª患者就診流程及節(jié)點(diǎn)目標(biāo)
建立目標(biāo)患者集中地
¡ª¡ª設(shè)立淋巴瘤�？崎T診
廣泛吸引潛在目標(biāo)患 ¡ª¡ª美羅華患者教育健康專欄
項(xiàng)目目的：
通過（關(guān)注度高的）大眾媒體宣傳使患者對(duì)美羅華治療淋巴瘤產(chǎn)生認(rèn)知；
提高美羅華的影響力，讓其在抗淋巴瘤用藥市場(chǎng)的影響深入人心。
宣傳患教項(xiàng)目，吸引目標(biāo)患者集中到設(shè)立的項(xiàng)目執(zhí)行試點(diǎn)醫(yī)院或自助咨詢
目標(biāo)客戶：一切潛在的目標(biāo)患者。
項(xiàng)目實(shí)施：
以京滬穗為例，在北京晚報(bào)、新京報(bào)（北京）、新民晚報(bào)、新聞晨報(bào)（上海）、廣州日?qǐng)?bào)、羊城晚報(bào)（廣東）等媒體上發(fā)布軟文廣告。
啟動(dòng)時(shí)間：2010年12月。
患者招募及普通會(huì)員活動(dòng)策略目標(biāo)
讓我們覆蓋到的淋巴瘤患者都成為我們的會(huì)員
成為我們會(huì)員的患者有一部分的潛在用戶群，對(duì)潛在用戶坐精準(zhǔn)傳播，培養(yǎng)成美羅華的實(shí)際用戶
樹立美羅華的品牌
招募及會(huì)員活動(dòng)策略一：院內(nèi)攔截點(diǎn)陳列 項(xiàng)目宣傳
已有的信息的患者做精準(zhǔn)傳播 ：通過直郵、電話
Mail、醫(yī)生推薦等方式邀請(qǐng)參加院內(nèi)活動(dòng)，或直接申請(qǐng)加入
門診、�？崎T診、病理科、門診取報(bào)告處、
住院處等院內(nèi)患者攔截點(diǎn)做項(xiàng)目宣傳，
吸引目標(biāo)患者自助加入。
淋巴瘤門診定點(diǎn)宣傳，醫(yī)生推薦直接加入會(huì)員。
目標(biāo)醫(yī)院專職人員引領(lǐng)加入
線上網(wǎng)站、800輔助自助加入。
Mabthera——Education Project of Lymphoma Patients
Contents
The value of the project
Project plan——General tactics diagram
Looking for target patients——Positioning of target patient group
Becoming potential user——Recruitment strategy of the patients
Management of the patients who use the drug——VIP members activities
Website and 800 hotline plan
The value of the project
Setting up brand image of Mabthera, exploring the potential patients for Mabthera, promoting and popularizing new product precisely , expanding the patient group who use the drug.
Achieving win-win: build a good patient management system, improve the clinical result of the Mabthera and withstand the impact of the competitive products.
Sending a message of confidence and care for the patients: provide more professional care service for the lymphoma patients; the treatment for lymphoma has achieved great improvement till now, the patients could be clinical recovery through the standard treatment. Let the patients feel the care from the society at the same time to build their confidence to be well.
Looking for target patients
Looking for target patients in the hospital ——Patient medical treatment process and node target
Found the place where patients gathered
——Set up lymphoma specialized outpatient clinic
Absorb potential patients widely
—— Mabthera patient health education column
Project purpose:
Let the patients know Mabthera’s treatment of lymphoma through the advertisement in the mass media.
Improve the impact of Mabthera, let the patients know the Mabthera in the drug market.
Advertise the patient education project to absorb patient to experimental hospital to consult or consult in other ways.
Target user：一All potential target patients.
Project Implementation :
Take Beijing, Shanghai and Guangzhou as examples, advertise in the media of Beijing Evening News, Beijing News(Beijing), Xinmin evening news, Shanghai Morning Post (Shanghai), Guangzhou Daily, Yangcheng Evening News (Guangzhou).
Starting time: Dec, 2010
The strategy target of patient recruitment and regular members activities
Let all the lymphoma patients who are covered by us become our members.
There are some potential users in the member patients, make accurate dissemination to potential users and let them become the actual users of Mabthera.
Set up Mabthera brand image;
StrategyⅠ of the Recruitment and Member Activity：Intercept Point Displaying in the Hospital Item advertisement
Propagate accurately to the patients whose information is existing: invite them
to participate the activity in the hospital via direct mail, telephone mail, doctors'
recommendation and so on, or they can apply for participation directly.
Make item advertisements to attract patients to join on their own at the patient
intercept points of the outpatient section, specialist consultation, pathology
department, report picking-up place of the outpatient section, admitting office
and so on.
6.1 The example of message input file
6.1 消息輸入文件的示例
6.2 The example of distance input files
6.2 距離輸入文件的示例
The first field represents the Nid_Lrbg value of PI, if insert a Nid_Bg value, the relevant Nid_Lrbg should be inserted too.
第一個(gè)字段代表了PI 的Nid_Lrbg值，如果插入一個(gè)Nid_Bg值，要插入相應(yīng)的Nid_Lrbg值。
The second field represents absolute forward, which is indicated by the meter of PI.
第二個(gè)字段代表絕對(duì)前進(jìn)，用PI的米表示。
The last field of a line (type) is optional. This tool could special process PI of ho type and pcf type, and they should be displayed in the diagram by different colors.
一行（類型）的最后字段是可選的。此工具特殊處理ho和pcf類型的PI，在圖表中用不同顏色顯示它們。
7 Format of input files
7 輸入文件格式
The input files generated by this tool is the text file composed by carriage return (CR) limited line.
此工具產(chǎn)生的輸出文件是由回車符(CR)限制行構(gòu)成的文本文件。
The first line contains the title and name of information fields.
第一行包含標(biāo)頭和消息字段名稱。
The structure of this file in the record: the first line in the record is the message in the input files in the same format. It could generate 3 different
output files according to the configuration.
該文件在記錄中的結(jié)構(gòu)：記錄的第一行是在同一格式下的輸入文件中的消息。根據(jù)已有配置，可以產(chǎn)生三個(gè)不同的輸出文件。
In condition of without selecting the codec pack, the record after the first line will not show, which means that the input file and output file are in the same format.
在沒有選中解碼包的情況下，第一行以后的記錄行不出現(xiàn)，即輸出文件與輸入文件格式相同。
In condition of selecting codec pack by indent option, all the records after the first line will turn up in the different field value of message name, email bag, just like a window of the codec information for the single wireless message. The fields are separated by multiple blank space characters.
在通過縮進(jìn)選項(xiàng)選中解碼包的情況下，第一行以后的所有記錄行都包含出現(xiàn)在消息名稱和電報(bào)包、統(tǒng)領(lǐng)中的不同字段值，就像是在一條單個(gè)無線消息的解碼信息窗口顯示的一樣。
字段被多個(gè)空格字符分開。
In condition of selecting codec pack without indent potion, all the records after the first line will turn up in the different field value of message name, email bag, just like a window of the codec information for the single wireless message. The fields are separated by multiple blank space characters. The fields are separated by “=” character.
The next is the example of output files.
在沒有選中縮進(jìn)選項(xiàng)時(shí)選中了解碼包的情況下，第一行之后的所有記錄行都包含出現(xiàn)在消息名稱和電報(bào)包、統(tǒng)領(lǐng)中的不同字段值，就像是在一條單個(gè)無線消息的解碼信息窗口顯示
的一樣。字段被多個(gè)空格字符分開。字段被‘=’字符分開。
下一段是輸出文件的示例。
7.1 The example of output files without decoding
7.1 無解碼的輸出文件示例
7.2 The example of the output files with message decoding (no indentation)
7.2 有消息解碼的輸出文件示例（無縮進(jìn)）
7.3 The example of the output files with message decoding (with indentation)
7.3有消息解碼的輸出文件示例（有縮進(jìn)）
2013.4.1